About
GroundCntrl is a Business Intelligence platform for brick and mortar retail. We use people with mobile devices to measure, catalog, and document the physical world. In our first target market, we allow retailers, brands and distributors to track marketing and merchandising programs in physical retail; between the loading dock and the Point of Sale. We collect, aggregate, and visualize data in real time across wide geographies, allowing our customers to drive sales and optimize program ROI. We can track in-store product data all the way through the customer purchase experience to understand the product and path to purchase. As a BI platform, we sell to enterprises that have their own workforce, or we enable third party "secret shopper" databases across the globe.