Markets
About
Kiana Analytics is a secure cloud-based big data analytics and customer engagement solution designed to empower bricks and mortar retailers with the types of consumer analytics and micro-targeting capabilities that until now have been the exclusive privilege of online retailers. By capturing real-time analytics of consumer traffic patterns, retailers can learn more about their customers, and measure the effectiveness of marketing campaigns and merchandising. Kiana can also correlate and combine store data with cloud-sourced demographic and consumer behavioral data for real-time, location based marketing to proactively influence customers and drive in-store sales The solution empowers retailers with ability to measure consumer behavior, connect to customers through social Wi-Fi and offline channels and influence them directly in the store. - Measure: Presence and positioning analytics - Connect: Social Wi-Fi opt-in and social marketing - Influence: Real-time location-based marketing