About
Online hyper-social direct-to-consumer (DTC) wine club and marketplace connects small batch (2,000 to 50,000 cases) wine makers with wine buyers seeking to discover wines that are unavailable at retail or at restaurants. Sippify brings social sharing, rewards and Spotify and Netflix feature sets to an online DTC wine club model. We target consumers that collect and drink wine in the United States. This market represents a $60 billion industry. According to Silicon Valley Bank, total Direct-to-Consumer (DTC) sales volume was 7 million cases and $1.2 billion in 2011. They project 22 million cases by 2022. The targets are easy to identify, with 5 states representing 60% of all DTC sales.