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The vast majority of PPC advertisers are too small for agencies & software providers. As paid search grows, competition and high CPCs are crippling them. WordWatch provides automated bid management: delivering 24/7 optimization of keywords for small advertisers, entrepreneurs and online marketing agencies alike. WordWatch makes PPC simple, just sign up for one of our subscription plans (from free - $199/month) and we do the campaign optimization to maximize ROI - automatically!